Subrata Roy believes that unless you give back something to the society, you don’t really serve your country. Under his aegis, the Sahara Welfare Foundation, a social development unit of the Sahara India Pariwar, has started various initiatives that aim to aid the needy and deprived.
In 2013, the group extended relief to flood hit Uttarakhand, by giving away 1 lakh bottles of juice and water, and food packets. It promised to build 10,000 pre-fabricated houses there, for people whose homes were washed away.
Sahara India Pariwar emotionally adopted the Bhimasar-Chakasar villages in Gujarat’s Kutch district that were hit by an earthquake in 2006. The group rehabilitated the affected families by rebuilding 839 houses, and providing relief materials like packed food and water.
In a similar fashion, Kilari, a village devastated in Maharshtra’s Latur district, was adopted by Subrata Roy. The affected families were aided in relocation and rehabilitation.
Sahara India adopted 18 families of Kargil Martyrs. As a goodwill gesture, the Sahara Chief disbursed Rs 50 crore in seven different schemes. The group provides financial help by offering 5 times the existing salary (monthly basis) of a martyr for 10 years.
The other humanitarian deeds of Subrata Roy include helping disabled persons, by initiating early identification guidelines, assessing their disability, and giving support to the parents or guardians of the disabled. Spreading education to the country’s underprivileged kids is a dream of Subrata Roy. He initiated a programme to make education accessible to kids and adults in the cities’ slums.
An initiative called the Behaviour Change Communication Project by the group looks after children in the age group 3-14 years who suffer from slow learning, learning disability, emotional behavioural problems, behaviour not in accordance with law & social norms, temper tantrums, bedwetting or enuresis, etc.
Besides this, Sahara India Pariwar operates 49 medical vans across the country operational 24*7, all throughout the year. The aim of this initiative is to take affordable healthcare to India’s hinterlands, where people have no access to medical facilities due to poverty.
In addition, there are various humanitarian activities supported by Subrata Roy. These include: