Changing times call for changing ways. Sahara India Pariwar has remained the harbinger of positive change and development ever since its inception. While the role of the group in financial inclusion of the masses is known to all, a relatively untouched aspect of Saharasri Subrata Roy’s brainchild remains its contribution to digitalization of the country.
The Digital India initiative was launched by the Government of India in 2015, making way for a vast number of startups to explore and commercialize the digital world. However, Sahara India Pariwar’s digital initiatives date way back to the early 2000’s, years before the government’s introduction of a consolidated platform for everything digital.
Sahara India Pariwar’s contribution to
wards digitalization began with its digital printing units for various publications – Hindi daily Rashtriya Sahara, Urdu daily Roznama Rahtriya Sahara, and Urdu weekly Aalmi Sahara. With more than 2,300 correspondents across the globe, Sahara India Pariwar’s digital publications amassed loyal readers.
Working on Saharasri Subrata Roy’s vision and mission, Sahara India Pariwar also forayed into digital media through two verticals – news and entertainment. The group launched a host of news and entertainment channels, all aimed at distinct audience.
Sahara India Media (SIM) started a Hindi and Urdu news channel each – named Sahara Samay (Hindi) and Aalmi Samay (Urdu), marking the groups foray into digital media. The Hindi news channel was then expanded to regional news through four new channels, catering to the needs of viewers in Uttar Pradesh & Uttarakhand, Madhya Pradesh & Chhattisgarh, Bihar & Jharkhand, and Rajasthan.
SIM’s expansion into digital entertainment came with channels Sahara One, Filmy and Firangi. While Sahara One telecasted Hindi entertainment series in fiction and non-fiction genres, Filmy was dedicated to Hindi cinema. Firangi, on the other hand, brought world cinema to Indian homes with Hollywood movies dubbed into Hindi.
Taking about Sahara India’s business plan in digital media, SIM CEO and Editor-in-chief Arup Ghosh says, “The media landscape is undergoing transformation with the explosion of Digital Media. News Media today is taking huge strides towards digitization as the patterns of news consumption have gone through a sea change since 2002 when I led the roll out of Samay and other regional news channels.”
He adds, “We aim to take Samay News Network and Rashtriya Sahara (Hindi & Urdu) to the next level by introducing differentiated content which are a cut above the competition with a fine forward-looking digital strategy and maximizing content monetization through synergized operations between its TV, Print & Digital verticals.”
And that’s not it. Sahara India Pariwar also plans to foray into digital education through online learning platforms and educational technology verticals in the near future. The group’s foray into education is envisioned by Saharasri Subrata Roy as a way to build a better India by preparing the younger generation for the challenges of tomorrow.